Unified Social acquires Facebook analytics platform PageLever
New York—Social marketing company United Social has acquired PageLever Inc., which focuses on analytics and management of Facebook pages created by companies. Financial terms of the deal were not...
View ArticleSpecialists Marketing Services merger creates new company
Hasbrouck Heights, N.J.—Direct marketing and list management company Specialists Marketing Services has merged with Spectra Data Group and Spectra Products. The combined company will be called SMS...
View ArticlePublicis to merge digital agencies Digitas, LBi
Paris—Publicis Groupe, Paris, announced it will merge its digital agencies Digitas, based in Boston, and LBi, based in Amsterdam. The new agency network will be named DigitasLBi and will be led by...
View ArticleB2B marketers face deliverability challenges
B2B marketers face the biggest email deliverability challenges according to email intelligence provider Return Path. Return Path’s Email Intelligence Report reveals with enterprise spam filters like...
View ArticleGoogle Apps for business no longer free
Small businesses looking to take advantage of Google’s business apps package will no longer be able to do so for free. The service, which has the search giant’s Gmail email product at its heart, will...
View ArticleMicrosoft to axe Hotmail for the new Outlook.com
Hotmail has been with us for many years (since 1996!), and millions of users possess a Hotmail account globally. Now Microsoft has decided Hotmail needs a facelift, after losing a lot of popularity to...
View ArticleDoes B2B Social Media Work? That’s the Wrong Question
It is a common question, and starting point for (normally) friendly debate, in B2B marketing. Does X really work for Y? Does social media work for B2B? Does newspaper work for real estate? Does digital...
View ArticleHow to Get Customers Coming into Your Business
Attracting and acquiring new customers is an essential concern for new and established businesses alike. The banners, signs and other advertisements needed to create a more prominent and noticeable...
View ArticleHow To Be A Thought Leader In Your Industry: A B2B Marketer’s Guide
For B2B companies who are still on the up, the online playing field is far from level. The big guys are often top of mind because they have the most marketing dollars to spend. But even with a...
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Featured Infographic: A History Of Disruptive B2B Marketing Innovations
There is a very distinct difference between business to consumer (B2C) social networking and business to business (B2B) social marketing. They are different beasts that require very different...
View Article3 Simple Ways to Use LinkedIn to Boost Sales
Twitter, Facebook, YouTube, Google+ and Pinterest. These are the platforms many social media experts claim can be the linchpin in developing your online presence. While all of them can be useful...
View Article6 Tech Solutions for Managing Sales Leads
Sure, you have sales leads. But to turn them into actual revenue, you need to efficiently manage them and develop relationships. That means separating real prospects from duds, organizing all the data...
View ArticleA New Definition of Networking
Twenty years ago, I wrote a book called The World’s Best Known Marketing Secret. In it, I discussed several terms new to the business community, specifically about how they could help grow a business....
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Forget the Phone Book. How to Generate Leads for Local Businesses
A big, fat Yellow Pages landed in my driveway the other day with an audible whomp. I promptly picked it up and deposited it into the recycling bin with a second whomp. Harsh, right? But when I’m...
View ArticleHow Can I Generate Leads With a Limited Marketing Budget?
Getting new customer leads is a common problem that both new and existing businesses face. They may have a great product or service, but don’t have the right marketing plan and process in place. There...
View ArticleThe 4 Essential Parts of an Email
Nearly 250 billion emails are sent every day, according to the 2012 Email Marketing Benchmark Report. That’s one email every 0.00000035 seconds. Of course, you needn’t read statistics to understand...
View Article3 Rules You Must Break to Expand Your Email Marketing List
When it comes to email marketing, you can craft the ideal subject line, creative copy and a great offer. But if you don’t have an extensive list of active email subscribers to send your message to,...
View ArticleThe Imagination: A Sustainable Resource for Online Lead Generation
Let’s assume your company is creating content–blog posts, white papers, YouTube videos or podcasts–as a way to generate leads. (A survey by my company, MarketingProfs, and the Content Marketing...
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Infographic: The Best and Worst Times to Send an Email
Despite the marketing and PR world’s love affair with social media, email remains a key component of any media relations or marketing campaign. Plus, it’s the primary way agencies and clients stay in...
View ArticleHow The Most Sucessful People Use Feedback To Their Advantage
What could be more natural you ask? You take a small step toward your goal, of let’s say starting a company in your quest to find stabile employment. Or maybe it is trying a different approach to...
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